Cest la vie
When we first considered mass producing Instaprint we weren’t quite sure of what the demand would truly be, or if the price as it stands today would be too much for people to swallow. Kickstarter provided a place where we could safely test the waters, and for that we are incredibly happy for everything we have learned from this experience... that the demand is in fact there, but that price point currently isn’t where it needs to be for this to really take off. As of today, we’re not sure how possible it will be to bring that down, and so we’ll have to wait and see if we’re able to come back in the future with a newer, cheaper approach.
In the meantime, we will be shifting effort and resources towards the rental of Instaprint for larger events. While we know that isn’t ideal for many of our backers, it’s a way to keep Instaprint out in the world while we devise next steps. If any of you are ever interested in renting a set up - you can learn more here
The amount of press and positive buzz that has come off of this project has been extraordinary, and we can’t thank you all enough for believing in this product. We hope we’re able to reach out to you soon with a new plan. Until then, all the best and thank you so much for your support.